Click! Upload! Filter! INSTA!

So, who doesn’t know about Instagram? I don’t think any of us would ask a questions about it. Instagram grew from a simple app to a huge source and is considered to be a media on the level of Facebook, YouTube, and Twitter.

But, as difficult as it is to get there, it is not any easier to keep the “celebrity” status in media “popular club”. So, can we hope Instagram will be doing as well as it does now in a few years?

In order for Instagram to keep its status, they should:

 

  • Keep working on technical difficulties. Sometimes the all crashes in the middle of uploading a photo or while choosing an effect.
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  • Instagram already has a few extra apps that have more options to it such as framing a few pictures together, adding a “photoshop” finish, correcting the light… But everyone I’ve asked and myself as well prefer other framing and correcting apps because the ones from Instagram have a habit of crashing, messing up pictures, and their options are simply not that amazing. This should be worked on.
  • Instagram is doing pretty amazing with Twitter and Facebook pages, but it would be nice if one would not have to wait forever to hear back from Instagram people. If I had a question, a problem, or a “thank you” note, I’d have to wait for up to a week to hear back, and sometimes I am just left to be ignored! Not nice, not nice at all.

  • Thirdly, Instagram just came up with an option like Facebook where people can tag you in their pictures, and your Facebook will have an album “Instagram photos of…”. Knowing how Facebook has been having a lot of bad reviews on the whole picture privacy deal, Instagram has to be very careful with how they protect their users.
  • Instagram, speaking of privacy, is doing a good job at keeper creepers away, and letting people choose if they want their pictures public or private, but I’d like to see more options. I want to be able to hide a few and not all of my pictures. I also want to be able to go back to the  caption and fix my mistypes, but, as of now, I cannot do that, so I have to delete the whole picture and start all over again. Very annoying.
  • :Lastly, just like Walgreens, Instagram has to make sure all their projects run smoothly. They keep improving the app, which is a great thing to do, but it would be devastating to see all of it being ruined by not paying a proper attention to small details. 

 

Using Animals as a Form of Public Relations

What do you think of an advertisement when you see an animal in an advertisement? Do you think it is subjective or objective? Animals are often a way to really allure a deep presence in the PR field. It can easily attract someone and cause them to be more engaged at what is trying to be conveyed in the advertisement. Animals are seen as being personified- that is making them appear to be doing human-like functions such as talking, walking, or posing to imitate a way that humans could only pose. So what about animals being personified in ads is so persuasive or alluring? Maybe it is the fact that your personal favorite furry friend is on the ad and it is reason enough to be sold on the ad. Animals are a strong way to connect to the market emotionally because they appeal to all ages, demographics, and ethnicities. Take for example the Coca-Cola polar bear. Remember those ads years ago? They were always so cute, cuddly, and jolly looking. They appealed to all ages and just look at them, who could ever resist? 

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Are Billboards a Dying Cause? An analysis of Wegmans Billboards

WLOGOLOCKUPBLKThis day and age, it seems as though we have lost sight of traditional public relations. What is “traditional” Pr you might ask? If i had to define it, it is any of the following ways that a company communicates to the public: Billboards, posters, radio, and paper ads. I specifically want to focus on billboards and what effect they have on us to this day; if any effect at all. I have been studying billboards lately and whether or not they really speak to me or have any sort of effect on me. The billboards that stick out to me the most around the Rochester area are Wegmans billboards. I couldn’t help it as I was driving down 490 South the other day but notice their bright billboard by the airport. It is genius. It is a big giant billboard out in the open with no buildings, other billboards, or clutter to distract the person looking at it. The person is almost forced to look at their billboard rather than anything else. In addition to this strategy, Wegmans uses bright colors and a soft appeal to the audience. The billboard read “Low prices on items that your family buys most” and has a picture of a cute little girl with it. Not only does this slogan say the obvious, but it has a deep pathos appeal to people driving by. It has a deep pathos appeal because it includes the word “family.” Just this word alone will sell some people. However, with having a little girl in the ad they also appeal to any little kids that see the advertisement would be more inclined to say something to their parents or ask their parents to go Wegmans because they associate a little kid with the store brand. Billboards are not a dying cause in public relations, or advertising for all that goes.

PR will be different from the PR we know today….

As a class in COMM 270, we read Stuart Ewen’s book PR! in which he wrote about an interview he conducted with Edward Bernays, the father of PR himself. Bernays talked about how he talked with a young woman who was a PR professional who was handing out fliers. He made a comment on how the PR industry has changed since he basically started it. In today’s world of PR, many parts are online and/or collaborative. I think that in the future, it will be solely online and virtual. I think that eventually people will be working “together” but they won’t be together. The whole world of PR will be totally different than it is today due to changes in the world and technology.

 

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Email will die out

As time goes on, email has become less popular due to the acceleration of social media and texting. There are quicker ways of getting the message across than email and people in the technology generation who use and check social media way more than email can use social media and text to get ideas out and everything. Since this generation already does not use email as much, it will eventually die out. I already has become something that people rarely use. There are other ways to communicate better than email.

gmail

When email first came out, everybody was using it. It was the new big thing to do, but then something else came around and everybody stopped using email as much as they were. Texting came around and people switched to it because it was like instant messaging, but you didn’t have to be online. The same kind of thing happened with Facebook. When it first became big, everybody joined, but the changes that Facebook makes turnes people away from it. With everything that is a fad, it passes and society is onto the next big thing. Things die out that society doesn’t need anymore, it has always been that way. Eventually, there will be a company that produces something that is way better than everything we already have and little by little, email will slowly fade out of our lives.

What is the Gender of Public Relations?

While researching some of the suggestions of what the future of public relations looks like, I can across a blog titled, “Public relations: the sex issue.”  It obviously caught my eye and got me to thinking about if one gender does dominate in the public relations world?  I do not think the answer has been discovered yet, and I don’t necessarily think that at the time that their is a dominating force.  In the blog written by Stephen Waddington, there are quotes from numerous sources swaying one way or the other on the “issue.”  Waddington did his own research is asking the CIPR group on LinkedIn to contribute to his question of gender bias in public relations.

gender race

The first conclusion drawn by analysts was that public relations is often hard to separate from other marketing functions.  Some marketing functions, such as design have a high male percentage, versus other aspects of the marketing profession.  Another conclusion made was that women often enter the field of public relations with a college degree in the realm of PR, whereas men often join into the PR world after being in the business world for a while.  It is also true that men often hold the more dominate positions in the industry.  In my opinion, I think that these last few facts are based on characteristics of leadership in each gender.  Women would often be better managers, but are often seen as “push-overs.”  Men have always been seen as a dominate force, but honestly do they do a better job?

For some reason, it has always been seen that men do a better job than women in public relations, and the salary gap proves it.  In a PRSA blog titled, “State of Gender Diversity in Public Relations: The Salary Gap Widens,” it is noted by the White House that “women still only earn about 75 percent of what men earn on the job.”  This has been the case for several years dating back to the 1970s.  Why is it still true today?  Is there clear discrimination presented here, or are men really better at their professions than women?

One of the three conclusions made in this blog is related to Waddington’s blog:  “the percentage of women practitioners in public relations is increasing, not decreasing. This means that, as more women enter public relations, with their lower annual earnings, the average incomes for the profession as a whole will decrease.”  The public relations world is working toward a more women-dominate structure, but on the basis of wage or salary, this male-dominate world that we live in overrules.

So what is the gender of public relations and where will we be in 10 years?  This seems to be the lingering question.

Wiki Power

The future of public relations deals very much with how consumers receive their media.  Currently people are getting the news from sources such as television (news broadcasts), radio, the internet, and social media outlets (Facebook, Twitter, etc.).  All of these are good sources for news, but often we complain about how “one-sided” the news can often be.  As mentioned in another page on this blog, “News: Fact or Opinion?,” that as consumers of the media we trust who is delivering the news; that we are receiving the full story, and the facts are presented as they should be.  This is not always true.  In the debate of CNN and Fox News, both have different political agendas.  Other news outlets are also similar, but instead of their political agenda being democratic or republican, it is driven for another cause such as money, or status.

Considering how some outlets are driven by these political agendas, it is hard to separate the truth from skewed journalism.  In light of all this, a predication I have made about the future of public relations is that the power of wikis will be seen as a new outlet for media.  Wikis are a type of server software that allows people to comment or edit content on a web page.  This seems kind of like a silly concept because people argue, how are you supposed to control the content that goes on the web page?  My answer is, how do you control what other public relations professionals do or do not say?  The fact is we cannot control the public relations world, but we surely can put in our two cents.

Wikipedia, probably the most well known wiki, has had great success as being a type of online encyclopedia that people can add or edit content too.  They have run into problems that people add content that is not very relevant, but for the most part it has become a very successful resource for students as well as adults.  It is almost always the first link that pops up after it is “googled.”

So why do I think wikis will be the future of public relations?  Wikis will allow people to receive the news at all angles.  Take the Boston Bombing as an example.  If someone were to write a wiki about the Boston Bombing and allow it to be edited and commented by others, I think that people would contribute their experiences of being at the scene, or maybe if they knew the suspect, they would have come forward with a name sooner.  It’s the idea of shared knowledge.  We often want to know what our friends or enemies are doing on Facebook and Twitter, so why not be interested in what other people have to say about the news?

Boston Bombings

In a document written by Educause Learning Initiative, it states “7 things you should know about wikis.”  Number six on the list is the answer to, “where is it going?”  Directly quoting from the document, Educause states, “Since wikis are easy to edit, they carry an inherent potential to change how we construct knowledge repositories on the Web. Wikis allow groups to form around specific topics. The low barrier to entry makes them the equivalent of shared digital paper—literally anyone with access to the Web can post, modify, and delete content on that site.”  This is absolutely true, and I believe that it could change the way public relations is conducted.

The Silent Killer

 

 

Deep within the roots of online bloggers and PR experts feet lies a deadly disease known as advertising.  It will ruin PR experts in that people will stop following them online because of their relationships with Ad agencies.  These experts will continue to surface later on to write books on the good old days of Public Relations.  Later on these books will be destroyed as physical literature and libraries cease to exist.  Advertising will first attack a professor in Utah blog post uninvited.  It will later attack governments secret intelligence and sell it for $500 banner ads.  Public relations will end quickly without a fight.

 

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Starting them young

abc

Public relations will seem more important to educators throughout the world.  Public Relations and the awareness age will emerge and last forever.  Kindergarten recess will be taken over by Awareness studies and crisis management lessons at the early age of 5.  The development of children will be focused on being careful with social media rather than running with scissors.  The competition for Public Relations Directors will be immense and it will be the highest paying job sector in America.  The second being social media facilitators.  Parents will push their children into Universities with high PR credentials as early as the age of 12.

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mind

Solving Tomorrows Problems

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Predicting the future will be the number one job in the future of Public Relations.  Their ability to make changes due to the nature of their products and services will determine their employment length.  The leaders of Global Public relations will tell the future of disasters and economic crumbles that will have influence on many nations due to our global reliance on each other.  Many of the companies will set programs in place to deal with environmental, societal and economic changes, and the modern day PR fortune teller.  These modern day gypsies will line up at job fairs to offer there expertise on what tomorrow will bring.

floods