I predict that the future of applications will have company sponsors. Companies will create applications that indirectly go along with their main product and/or service of the company. These applications will be shown within advertisements and people will pick up on the trend. It gets the companies to interact more with the customers while creating something cool and fun. A great example of this is the McDonald’s commercial “Fishy Fishy,” where the company created their own application for advertising purposes. The app uses your phone’s camera to capture your mouth moving while showing on screen a fish mouth. McDonald’s uses their catchy song that they use in the commercial to go along with the mouths moving on the app.
We all know McDonald’s motto, “I’m lovin it” and the way they position their marketing is very fun and energetic. The application does a great job of going along with this motto. The app looks fun in the commercial and the people really seem to be enjoying McDonald while using the app. The song is like a finishing touch on the commercial with its catchy tune. I think a lot of companies are going to come out with clever apps to promote their products. People are loving this application and it has been an internet sensation!
Here’s a YouTube video created by fans of this app!
If you are interested in downloading this fun app click the links below!