I also predict video content will definitely be more prominent in PR campaigns in the future. Already there are tons of ways in which campaigns already get an audience of people to see their company in a brightened light. Their main goal is to educate and inform people; this can be done in a number of ways. Imagery is most common displaying the positive attributes a company has to offer. I believe the most obvious way to sell is to incorporate the media… and in this case video content will be the most popular when it comes to our future.
When it comes to agenda setting the media is responsible, watching actual video content is the best way to get an idea across. It is more realistic than looking at a campaign with pictures and such. We live in a technologically based society where media is constantly changing, so for now the most innovative way to campaign is through video content.