In the future of PR, one prediction that I have is that it would all become digitally enhanced. With technology growing everyday, it will become so advanced. PR won’t just be about writing and printing out press releases, but rather showing them on a hologram. There won’t be any need to print out anything or receive anything in hard copy because you can easily just make a hologram of what you need to show the public.
The hologram will probably be more accessible as years go on and technology keeps rapidly increasing. The prediction that I have is that holograms will become more of an easier tool than print to show people and the public what you want them to see. Sending a message, picture and press releases to the public will be easier at the opening of a hologram.
This prediction might not be in the near future, but it definitely could be a possibility. Even if technology like Ipads and kindles could become holographic and allow easier access to get to things physically for users.