As a class in COMM 270, we read Stuart Ewen’s book PR! in which he wrote about an interview he conducted with Edward Bernays, the father of PR himself. Bernays talked about how he talked with a young woman who was a PR professional who was handing out fliers. He made a comment on how the PR industry has changed since he basically started it. In today’s world of PR, many parts are online and/or collaborative. I think that in the future, it will be solely online and virtual. I think that eventually people will be working “together” but they won’t be together. The whole world of PR will be totally different than it is today due to changes in the world and technology.